Commercial Manager
Denise – Commercial Manager
What are your roles and responsibilities at ACL?
In my role, I work closely with the Head of Commercial and the Leadership Team to develop and implement sales and marketing strategies that support ACL’s commercial objectives. This includes driving growth in new airport coordination contracts, data sales and services. I also lead the development of our brand and marketing strategy, ensuring we deliver against annual revenue and profitability targets.
What makes my role unique is its diversity, I get to work on high-level strategic planning and interact with senior leaders and contacts, while also engaging in creative projects like social media campaigns and conference stand designs. I enjoy the mix of strategic thinking and creative execution, as well as the opportunity to travel, network, and represent ACL globally.
What do you enjoy about your role?
What I enjoy most is the mix of autonomy and challenge. Each project brings something different and often pushes me to use new skills or approaches. From the start, I’ve been exposed to projects that felt big and daunting, but I’ve surprised myself with what I’ve been able to achieve. That’s been a real confidence boost.
How has ACL supported your development?
ACL has supported my growth throughout my time here. My manager has always encouraged development, and my role has grown with me. I’ve had access to leadership, strategic, media, and networking training, as well as mentorship from senior leaders. Being promoted to Commercial Manager and trusted with more responsibility has made me feel valued and part of ACL’s future.
What is the work culture like?
One thing I really appreciate about the culture is the balance of support and trust. Our values, Together and Own It, are reflected in how we work. I feel part of a team, but I also have the freedom to bring ideas forward and make decisions.
What have been your biggest achievements at ACL?
The projects I’m most proud of are delivering are our conference stands. These events take months of preparation and involve everything from planning and budgeting to designing stands, creating marketing materials, and coordinating logistics. What makes this challenging is that we’re often sharing space with companies that have huge teams and big budgets, so I need to make every penny of my smaller budget count and find creative ways to deliver with far fewer resources.
It can be intense and sometimes stressful, but seeing it all come together on the day, watching people engage positively with our stand and hearing great feedback, makes it worth it. Each time, I walk away feeling proud of what we’ve achieved and confident that we’ve strengthened ACL’s connections and brand recognition internationally.
Why would you recommend working at ACL?
ACL is a small company but we play an important role internationally. That means you get the closeness and variety of a small team while also having exposure to global projects and people. You’re involved in meaningful work rather than being just one of many.
I also value the company’s focus on people and integrity. There’s a real sense of pride in what we do, and the culture is progressive and supportive.
Working at ACL has given me opportunities to grow, take on challenges, and contribute to projects that matter. It’s a place where you can make an impact and feel part of something important.